How should I set the price of my audiobook?

 

When setting the price of your audiobook, you should consider the duration, genre, and price of similar audiobooks, and your goals for the book. Some authors hope to maximize potential revenue per sale, and others are seeking more exposure and therefore open to a lower price. Once you know your goal, you can adjust your price accordingly.

The table below offers general guidelines for setting an very competitive retail list price based on the length of your audiobook. Since pricing can vary, there is some overlap of prices in each range.  Note that these prices are very competitive (if you think you can drive sales at a higher price - go for it!), and that where you might fall into these bands is up to you.  For example, non-fiction titles and titles from more established authors would fall on the higher end of the price bands.

Wherever you land on your retail list price, we generally advise a library list price of 2-3 times that amount, to account for the multiple circulations you'll see in a library environment.

With Findaway Voices, you can change your list price at any time. Don't be afraid to experiment!

Duration General Range
Less than 30 minutes $1.50 – $4.75
30 minutes to 1 hour $2.25 – $5.00 
1 to 2 hours $3.25 – $6.00
2 to 3 hours $4.50 – $7.25
3 to 4 hours $5.25 – $8.00
4 to 5 hours $6.25 – $9.00
5 to 6 hours $7.50 – $10.25
6 to 7 hours $8.25 – $11.00
7 to 8 hours $9.25 – $12.00
8 to 10 hours $10.25 – $13.00
10 to 12 hours $11.00 – $13.75
12 to 15 hours $11.50 – $14.25
15 to 20 hours $13.00 – $15.75
20+ hours $15.00 – $16.75